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Printed matters

Sears trend director, Cynthia Florek, talks summer style and embracing prints

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Recently, I had the opportunity to sit down with Sears trend director, Cynthia Florek, to get the scoop on summer trends. I have to admit I haven’t always equated Sears with being fashion-forward but after checking out their summer Look Report, I was pleased to see some very style-savvy and wearable looks. With our cold spell starting to break ever so slightly, I think it’s safe to start dreaming of hot days (and hopefully nights) and Florek has some stellar advice on embracing summer dressing.

What trends do you predict we will be seeing a lot of this summer for women?

The maxi dress will be very popular this summer. It’s been around for a few years now, but it’s really being updated with lots of interesting prints. As well prints mixed and match together is a huge current trend. Black and white and geometric prints are everywhere this season and we’re also seeing neo-tribal prints and that 70s inspired high-low hemline.

How is Sears capturing these trends?

The influence of the tribal feel can be felt throughout. We have a beaded tank with animal print, maxi dresses in so many prints and one-piece bathing suits that are very flattering and retro-inspired. Many Sears looks are embracing florals and instead of lots of stripes this year we have chevron prints which are very figure-flattering. There is an influence of global bazaar and a tropical vibe with warm, spiced hues.

Prints seem to be everywhere right now. What advice would you give to someone who might be a little wary of mixing and matching prints?

I always say ‘do what feels comfortable.’ If too many prints overwhelms you, maybe just start with one and build your wardrobe around this. I call animal print ‘the non-print print’ because it’s a classic print and accessible. But if you’re brave, mixing and matching tribal and African inspired prints is very current.

If you could pick three must-have items from the Sears summer collection what would they be?

I would definitely say the maxi dress because it is so versatile and looks great on a wide range of body types. A quintessential pair of gladiator sandals which can be flat, with a block heel or with a bit of a wedge. And lastly, I would recommend embracing the print trend whether it’s a just an accent, a pair of Bermuda shorts or a column maxi dress. Just have fun with this trend and experiment! That’s really the best way to start.

Sears trend director Cynthia Florek.

Sears trend director Cynthia Florek.

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